Drivers are being reminded that "Stop means STOP" when a school crossing patrol officer asks them to halt, as Cheshire West and Chester Council joins partners from across the North West for a regional day of action on Thursday 17th September 2026.
The initiative aims to raise awareness of the vital role school crossing patrol officers play in keeping children safe and to remind motorists of their legal responsibility to stop when instructed.
Road Safety and Civil Enforcement teams from the Council, alongside Cheshire Police officers, will visit schools across the borough to engage with parents, carers and passing motorists about road safety, safe parking and responsible driving behaviour.
Drivers will be reminded of the importance of obeying school crossing patrols, travelling at safe speeds and avoiding dangerous or inconsiderate parking outside schools. Parking on the zig-zag lines outside schools at pick-up or drop-off times is an offence and you could be fined.
The campaign is also being supported by schools and families across the region, with educational materials being shared to reinforce the message that everyone has a role to play in keeping children safe on their journey to and from school.
Councillor Karen Shore, Deputy Leader of Cheshire West and Chester Council and Cabinet Member for Transport and Highways, said:
"Our school crossing patrol officers provide an invaluable service, helping children and families cross roads safely every day. They are a familiar and trusted presence in communities across the borough and deserve the respect and cooperation of all road users.
"Most drivers act responsibly, but it only takes one moment of inattention or one poor decision to put lives at risk.
"Drivers have a legal duty to stop when instructed by a school crossing patrol officer. The message is simple: Stop means STOP.
"School crossing patrol officers are often at the heart of their communities, helping generations of local families stay safe on their journey to school.
"We are also asking parents and carers to park responsibly outside schools. Restrictions such as zig-zag lines are there to improve visibility and protect children at what can be a busy time of day around our schools."
Failing to stop for a school crossing patrol officer can result in a fine of up to £1,000 and three penalty points on a driving licence. Additional penalties may apply where injuries occur.
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