Chester races is backing a Cheshire West and Chester Council initiative as the first race meet of the new season gets underway.
The Boodles May Festival opens the new season at Chester Racecourse, running from May 9-11.
There will be a focus on the behaviour of race-goers after Cheshire Police released a statement urging people to enjoy themselves responsibly.
'Drink Less, Enjoy More' is an initiative aimed at highlighting the punishments for both punters and bar staff for giving someone who is clearly drunk more booze.
Either can face a fine of up to £1,000 and premises who are found to be flouting the rules risk losing their licence.
Chester Racecourse is the oldest racecourse still in use in Britain and attracts many people from all over the country who experience Chester races and have an enjoyable day out.
Many racegoers then descend on the city centre bars and restaurants to continue their celebrations.
Mark Wilcockson, Head of HR at Chester Racecourse said “Our bar staff and stewards are well-trained and monitor drinking behaviour throughout the event. We want people to have an enjoyable time at the races and we encourage people to drink sensibly, enjoy their day and stay safe.”
Cabinet Member for Communities and Wellbeing at Cheshire West and Chester Council, Councillor Louise Gittins adds “It’s important to get this message out to residents and visitors. Drunkenness can have serious health consequences, including alcohol poisoning and can contribute to sexual violence, violent crimes and accidents. It also places a huge burden on our health, police and other public services at a time when they are already stretched. Alcohol misuse is estimated to cost public services within the borough £129 million a year. The police are actively enforcing these laws and encouraging people to drink sensibly, consequently creating a safer city for residents, students and visitors.”
More information can be found online at www.drinklessenjoymore.co.uk, liking on Facebook at www.facebook.com/drinklessenjoymore or following on Twitter @drinkless_enjoy
Children and families in Cheshire to benefit from new Child Focused Courts approach
Stoptober encourages residents to quit smoking as 100-day countdown to a smoke-free generation begins
Residents invited to help shape the future of Whitby Park
WREXHAM COMMUNITY THEATRE COMPANY RETURNS WITH BRAND NEW SHOW IN TIME FOR HALLOWEEN
Blues Match Report: Lower Breck 1 - 2 Chester
Appeal for information following serious collision in Chester
Parents warn of “catastrophic tragedy” as school transport cuts leave 11-year-olds stranded on the A41
Live Facial Recognition technology to be deployed in Chester this weekend
Road to reopen as part of town centre
£1 bus travel launched for young people across Cheshire West and Chester
Peak Cluster carbon capture and pipeline project in Cheshire West and Chester
Officers out in force in Blacon for Operation Decisive
Neighbourhood Plan and Neighbourhood Development Order finalised for Blacon
Free Park and Ride service available for Mold Food and Drink Festival visitors
Countess of Chester Hospital NHS Foundation Trust’s response to the Thirlwall Inquiry
Cheshire Police statement following the publication of the Thirlwall Inquiry report