Love is literally in the air at Eastgate Square in Chester

St. Michael’s Arcade has been transformed with giant pink hearts, bringing a playful burst of colour and romance to one of Chester’s most iconic spaces.

From 9th February until 15th March, visitors to St. Michael’s Arcade in Eastgate Square will find themselves walking beneath 28 oversized pink hearts, suspended high above the historic arcade to create a joyful, eye-catching seasonal installation.

The hearts have been designed to bring something sweet, fun and uplifting to the city centre during the colder weeks of the year, while celebrating love in all its forms; Valentine’s Day, Mother’s Day and everyday moments worth sharing.

Set against the elegant architecture of St. Michael’s Arcade, the installation follows the hugely positive response to Eastgate Square’s Christmas decorations in 2025 which saw thousands of visitors stopping to take photos and enjoy the space.

The installation also coincides with the opening of H Beauty at Eastgate Square on 12th February and forms part of a wider programme of centre-wide improvements, including new seating areas, refreshed lighting and planting, and the launch of a new large-scale digital screen in The Square.

Designed with sharing in mind, the hearts provide a perfect backdrop for photos and selfies, and Eastgate Square is encouraging anyone looking for a memorable proposal setting to get in touch with the team for support in creating a truly special moment.

Alongside the installation, visitors are also invited to tell their love story via a Valentine’s activity at Eastgate Square, with a curated selection featured on the new big screen. The favourite story will receive a ring from luxury jeweller Chisholm Hunter, with the campaign focused on celebrating meaningful connections rather than a traditional giveaway.

Gary Martin, Director at Martin Property Group, added:

“Seasonal installations like this play an important role in shaping how people experience the city centre. This display reflects our continued investment in Eastgate Square as a place to spend time, not just shop, enhancing the historic setting while creating moments that feel relevant, welcoming and memorable.”

Lisa Rogers, Centre Manager at Eastgate Square, said:

“St. Michael’s Arcade is one of Chester’s most beautiful spaces, and we wanted to do something that felt joyful and light-hearted. After the response we had to our Christmas decorations last year, it felt right to bring another moment like this into the city something that makes people smile, stop for a photo, or simply enjoy being here.”

The pink heart installation will remain in place until 15th March.