'Winter Warmer' initiative for local over 60’s in North Wales

From 1st November until the end of February, Asda is offering people aged 60 and over the chance to enjoy soup, bread and unlimited tea or coffee for just £1 in any of Asda’s 212 cafes – this includes in-store cafés in North Wales.

Asda’s Community Champions are also inviting and encouraging many local over 60’s group and individuals to come along to their store café to use the £1 Winter Warmer meal as an opportunity to come and chat to others.

Last year, Asda’s Christmas community tracker laid bare the lack of human interaction and conversations millions of older people suffer in the run up and during the festive period, with one in 10 not sure they will speak to anyone between December 15th and January 1st and one in 10 over 60’s said they’d gone to a supermarket simply to speak to another person.

Jordan Cummings - Buying Manager, Cafes and Concessions at Asda said: 

“We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

"Last year alone we sold over half a million meals showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”

Sam Rowlands, Member of the Welsh Parliament for North Wales, has welcomed news that Asda is once again supporting pensioners this Winter. He said:

“I am delighted to see the national supermarket chain is offering over 60’s the chance to enjoy a 'Winter Warmer' meal deal to help them during the colder months.

“Last year half a million of these meals were served to pensioners across the country which just shows how popular they were.

“As many people continue to struggle with ever increasing energy and food bills it is good to see the return of this initiative which will provide them with a nutritious hot meal and a drink. It is also a great way for those people who are on their own to meet up with others for a chat.”