CHESTER EMERGES AHEAD OF ISTANBUL TO ‘PASS GO’!

A brand-new official MONOPOLY: Chester Edition is being announced today. Chester has emerged ahead of the world’s most-visited place, Istanbul, in a 10-way worldwide MONOPOLY ‘beauty contest.’

Winning Moves UK - an official MONOPOLY maker - is producing the brand-new MONOPOLY: Chester Edition board game under licence from Hasbro, a leading toy and game company. Winning Moves UK produces MONOPOLY editions for niche cities and places all over the world, including Palm Beach, Dubai and The Hamptons.

Yasmin East, Custom Games Executive at Winning Moves UK said:

 “We expect to be wonderfully spoilt with choices when putting this special edition board together. A huge congratulations to Chester. Ten other cities across the world were in the race to ‘Pass GO,’ including Istanbul.”

 In selecting Chester, the Winning Moves UK Team said a variety of factors were considered when producing the game, including: ‘Pride,’ ‘Sense of Community,’ ‘Glamour,’ ‘Environment Custodians,’ and ‘Heritage.’ East added, “Chester fits the bill perfectly for us.” 

In this new game, 30+ Chester landmarks and favourites – like Chester Cathedral, the imposing Roman City Walls, and the Racecourse – will be showcased on the board, replacing the likes of ‘Mayfair’ and ‘Park Lane’ from the classic MONOPOLY original. ‘Old Kent Road’ could be the racecourse because it is believed to be the world's oldest racecourse dating back to 1539.

The property sets will be themed in genres, from tourism to heritage, arts to business, entertainment to education, shopping to sports, and lots more.

The quartet of train stations from the classic MONOPOLY original will take on a ‘travel’ theme. That’s because Chester does not have a multitude of main-line train stations to select from like in the original board game.

The Chance and Community Chest cards will be customised as well. For example, one card could advance players to the Chester equivalent of posh ‘Mayfair’ (the board’s top ranked space), which may very well be the Cathedral. Another card could send players ‘Back 3 Spaces’ for straying into Wales!

The public is invited to suggest Chester landmarks to be featured on famous MONOPOLY spaces, as well as the language on the Chance and Community Chest cards. Suggestions can be made in two ways:

By email to: 

chester@winningmoves.co.uk

Via the official MONOPOLY: Chester Edition Facebook page.

Nominations will be accepted for consideration from 10am on Friday (22^nd March 2024) until 23.59pm on 4^th April 2024.

Over the last 30 years, Winning Moves UK has produced select official versions of MONOPOLY all over the world, from Palm Springs to Phuket and Dubai to Dublin. Now, the dice are landing on Chester.

The MONOPOLY: Chester Edition game is scheduled to hit shops this October.

MONOPOLY first hit shelves in 1935 with the Racecar, Thimble, Boot, Top Hat, and Battleship among the original set of MONOPOLY tokens while the Scottie Dog and Wheelbarrow were added in the early 1950s. Although the brand has evolved over the past 89 years, the gameplay and iconography of the classic MONOPOLY game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations. Today, MONOPOLY is the world’s favourite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Winning Moves is a leading world games company, which since 1992 has owned and produced TOP TRUMPS, producing and selling the ‘Cool, Card, Cult’ game in more than 30 countries across the world. Winning Moves also produces, with Hasbro, official versions of MONOPOLY based on cities and towns across the world, including in the UK, across Europe, the US, the Middle-East, Africa, the Far East, Australasia and many more places. Winning Moves as well owns and produces PASS THE PIGS, WADDINGTONS NUMBER 1 PLAYING CARDS and a host of other leading games, toy and card brands.

Pictured - Dee's Weekend Breakfast presenter, Mike Peters, with a sample of what the Chester edition will look like.