A big thank you for playing your part during Recycle Week

Cheshire West and Chester Council is supporting Recycle Week which launches today and new stats show we care more about the environment than ever before.

The theme for Recycle Now’s 17^th annual Recycle Week is to thank Cheshire West and Chester residents for continuing to recycle despite all that has happened this year 

Statistics released by Recycle Now show that through lockdown the UK has become even more environmentally aware, with nearly 9 in 10 households saying they ‘regularly recycle’.  Coming out of lockdown, more people are prepared to change their lifestyles to help the environment: 73 per cent, up from 68 per cent in 2019. And an amazing 93 per cent of UK households say they believe that ‘everyone has a responsibility to help towards cleaning up the environment’.

The figures come from research carried out during lockdown and an omnibus survey completed in July.

The Council’s Deputy Leader and Cabinet Member for Environment, Highways and Strategic Transport, Councillor Karen Shore said: “Recycle Week this year is an opportunity to thank everyone for continuing to recycle, whatever their circumstances and to celebrate the way we have all pulled together.

“West Cheshire’s recycling and waste teams have been real heroes too, providing the best service possible under the most difficult of circumstances. The recognition they received in the form of friendly waves, notes, cards and gifts left out for them is heart-warming proof of how the borough has appreciated their hard work.”

Peter Maddox, Director, Waste and Resources Action Programme (WRAP) UK, said: “It’s fantastic to see that despite everything that has been thrown at them this year, more people than ever are taking responsibility for protecting the environment by choosing to recycle. This is something we can all do, wherever we live – an individual action that, when performed by everyone, adds up to a huge change.

“Businesses and other organisations are joining in with a range of activities to highlight the importance of recycling. Everyone – organisations and individuals - can support Recycle Week by using #RecycleWeek on social media.”

For more information about waste and recycling, visit the Council’s website.

For more information on Recycle Now, visit www.recyclenow.com.Cheshire West and Chester Council is supporting Recycle Week which launches today and new stats show we care more about the environment than ever before.

The theme for Recycle Now’s 17^th annual Recycle Week is to thank Cheshire West and Chester residents for continuing to recycle despite all that has happened this year.

Statistics released by Recycle Now show that through lockdown the UK has become even more environmentally aware, with nearly 9 in 10 households saying they ‘regularly recycle’.  Coming out of lockdown, more people are prepared to change their lifestyles to help the environment: 73 per cent, up from 68 per cent in 2019. And an amazing 93 per cent of UK households say they believe that ‘everyone has a responsibility to help towards cleaning up the environment’.

The figures come from research carried out during lockdown and an omnibus survey completed in July.

The Council’s Deputy Leader and Cabinet Member for Environment, Highways and Strategic Transport, Councillor Karen Shore said: “Recycle Week this year is an opportunity to thank everyone for continuing to recycle, whatever their circumstances and to celebrate the way we have all pulled together.

“West Cheshire’s recycling and waste teams have been real heroes too, providing the best service possible under the most difficult of circumstances. The recognition they received in the form of friendly waves, notes, cards and gifts left out for them is heart-warming proof of how the borough has appreciated their hard work.”

Peter Maddox, Director, Waste and Resources Action Programme (WRAP) UK, said: “It’s fantastic to see that despite everything that has been thrown at them this year, more people than ever are taking responsibility for protecting the environment by choosing to recycle. This is something we can all do, wherever we live – an individual action that, when performed by everyone, adds up to a huge change.

“Businesses and other organisations are joining in with a range of activities to highlight the importance of recycling. Everyone – organisations and individuals - can support Recycle Week by using #RecycleWeek on social media.”

For more information about waste and recycling, visit the Council’s website.

For more information on Recycle Now, visit www.recyclenow.com. 

Recycle Week partners

This year, for the first time, Recycle Now is delighted to welcome commercial donors who are supporting Recycle Week: Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Lucozade Ribena Suntory, Danone, PepsiCo, Reckitt Benckiser, Eco Surety, Suez and Waitrose are providing funding  to help inspire citizens to recycle more of the right things, more often, as well as organising their own events and activities during the Week. L’Oréal is running a campaign before, during and after Recycle Week, during which 50p from each of the first 100,000 bottles of L’Oréal products sold in Boots stores will be donated to Recycle Now to help deliver its mission to get more people recycling more often.

About Recycle Week

First staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It is the week where citizens, media, local governments, and brands come together to meet one goal: to galvanise everyone into recycling more of the right things, more often.

About Recycle Now

Recycle Now is one of WRAP’s family of consumer facing brands.

An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home.  Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.