Novel Christmas safety messages from Cheshire Fire and Rescue Service

Cheshire Fire and Rescue Service has launched its Christmas campaign, focusing on home and road safety, along with spreading our message of Christmas cheer.

The campaign features a little robin and how he helps people in his community.

The Service’s Communications and Engagement team has written, illustrated and produced a book and video – called Robin to the Rescue -  along with additional social media messages to be shared throughout December to promote safety in the home this festive season. 

Robin to the Rescue tells the story of the little hero who has always dreamed of being part of the fire and rescue service. But, he thinks, what could he, a little bird, do to help his heroes and the people of his town? Robin sets off on his magical journey, joyful and chipper, until he finds that his good friend Jack needs his help, as do other residents in his town. 

The book and video are aimed primarily at KSII children or younger, for parents and carers to read to them with the campaign's focus using storytelling to convey important safety messages.

A quantity of the books has been printed, which firefighters, advocates and Safety Central teams have been giving out to children from local schools and nurseries. The book can also be downloaded from the CFRS website and a video of Chief Fire Officer Alex Waller narrating, Jackanory/CBeebies Bedtime Story-style, an animated version of Robin to the Rescue.

Area Manager Steve McCormick who heads the Prevention and Protection team explains: “Prevention and Protection is a priority for us. A lot of our work is about advising and educating people on how to stay safe within their homes, on the roads and in their businesses to stop emergencies from occurring in the first place.

“We also work closely with young people, whether that is through our firefighters visiting schools to talk to pupils or through our dedicated youth engagement and Safety Central teams, and the various education programmes they deliver. We have found that young children are fantastic advocates and will share the safety lessons they have learned from our crews and advocates within their home circle. We’re hoping that reading Robin to the Rescue, or having it read to them, will further embed that all important fire safety message.”

A quantity of the books have been printed, which firefighters, advocates and Safety Central teams have been giving out to children from local schools and nurseries. The book can also be downloaded from:

CFRS website

The Service is asking if people are willing to send photos of their youngsters reading Robin to the Rescue, or having it read to them, that can then be shared on the Service’s social media platforms to please send them to: 

digital@cheshirefire.gov.uk

Video - Chief Fire Officer Alex Waller reading an animated version of Robin to the Rescue.