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Northwich Flashes selected to be part of national dog fouling campaign

A location in Cheshire West and Chester has been chosen to support the Dogs Trusts’ latest campaign to keep public spaces clean from dog mess.

One in ten dog owners admit to leaving behind bags of poo on dog walks, mostly because they couldn’t find a bin.  Dogs Trust, Britain’s largest canine charity, has extended its ‘Walk This Way’ programme for a third year, which works in partnership with Keep Britain Tidy.

A list of twelve new sites for the campaign has now been unveiled which includes the Flashes in Northwich.

When Dogs Trust polled 2,000 dog owners* it found that, shockingly, 13% of owners admitted to leaving behind bagged dog poo, either accidentally or deliberately, of whom 54% said that they had done so because there were no bins nearby.

Other reasons given were forgetting to collect poo bags on the way back, bins being full and not wanting to carry them around.

The new sites will feature colour-coded routes which clearly mark the length of the walk and direct walkers to the nearest bins to dispose of their dogs’ waste, as well as some new bins.  The campaign started at the beginning of June and the bins and signage will be in place until November.

The Council’s Deputy Leader and Cabinet Member for Environment, Highways and Strategic Transport, Councillor Karen Shore said: “I am delighted one of our wonderful green spaces has been selected to be part of this national campaign. 

“I’m excited by the potential of our new ‘Walk This Way’ routes at Northwich Flashes and can’t wait to see the improvements it will make. Hopefully it will be a long-term change to the area and make the space more enjoyable for everyone.”

Michelle Moat, Community Education & Engagement Officer at Dogs Trust, said: “Walking a dog is a wonderful past time with many health benefits for both owner and pooch. However, part of being a responsible dog owner is ensuring you pick up after your dog and suitably dispose of the waste.

“Previous interventions have shown that by having more bins available, clearer signposting and messaging that ‘Any Bin Will Do’ has dramatically improved the surrounding areas.”

Keep Britain Tidy Litter and Place Services Manager, Rachel Scarisbrick, said: “We have already seen that Walk This Way has reduced the amount of waste left behind by dog owners and we hope that this success can continue in even more sites this year.”

Walk This Way previously ran in 2017 (with six sites) and again in 2018 (with 15 sites), encouraging owners to correctly deposit their dog’s waste in any general waste bin. This intervention successfully reduced fouling instances by 38% and 40% respectively.

About Dogs Trust

Dogs Trust is the UK’s largest dog welfare charity and cares for around 15,000 dogs a year across its network of 21 rehoming centres in the UK and Ireland. Dogs Trust is working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction. The Charity receives no government funding and instead relies on the generosity of the nation of dog lovers. To find out more about how you can get involved visit:


About Keep Britain Tidy:

Keep Britain Tidy is a leading environmental charity that cares for the environment on your doorstep. We work to eliminate littering, reduce waste and improve public space. We run programmes including Eco-Schools, the Green Flag Award for parks and green spaces and the Blue Flag/Seaside Awards for beaches. To find out more about Keep Britain Tidy, our programmes and campaigns visit:


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