CHARITY RELAUNCHES BIGGEST MASS-ACTION ENVIRONMENTAL CAMPAIGN

Environmental charity Keep Britain Tidy’s flagship campaign, which was postponed in March as the country went into lockdown, will relaunch this weekend.

The campaign has one aim – to get as many people as possible out and about clearing up the litter that blights every part of the country, from the remotest corner of our countryside to our beautiful beaches.

Keep Britain Tidy Deputy CEO Richard McIlwain said: “The need for a national clean-up has never been greater.

“Over the summer, as lockdown eased, we saw an epidemic in littering, particularly in our parks and on our beaches.

“This campaign is about encouraging everyone to do their bit to clean up our beautiful country and make a difference to our environment.

“Litter-picking quickly transforms an area from one that looks neglected into a place that people can feel proud of. At the same time, this act of caring sends a loud, clear message to those that selfishly throw their rubbish on the ground that it is not acceptable.”

The campaign, in partnership with the Daily Mail, is made possible thanks to headline partners Co-op, Mars Wrigley, Red Bull and Wilko and is supported by players of People’s Postcode Lottery. The campaign is also supported by Clear Channel, Coca-Cola, Pepsi MAX and Walkers.

To find out how you can get involved and stay safe at the same time, whether that’s by pledging to pick up some litter in the course of your daily routine or organising a clean-up with up to five friends or family, visit keepbritaintidy.org/GBSeptemberClean

Keep Britain Tidy is a leading environmental charity that cares for the environment on your doorstep. We work to eliminate littering, reduce waste and improve public space. We run programmes including Eco-Schools, the Green Flag Award for parks and green spaces and the Blue Flag/Seaside Awards for beaches. To find out more about Keep Britain Tidy, our programmes and campaigns visit keepbritaintidy.org.

The Great British September Clean will run from September 11^th – 27^th, 2020.

It is the country’s biggest mass-action environmental campaign and was first run in 2017. In 2019, 563,163 volunteers took part, including more than 175,000 school children. In total, volunteers collected more than 4,300 tonnes of litter – enough to fill more 239,000 wheelie bins.

In total 17,000 events were held over the campaign period and 272 local authorities took part.

To find out more visit keepbritaintidy.org/GBSeptemberClean